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What are opt-in reports and why would you need one?

If you’ve started doing your research in to different marketing strategies and how to get certain web tech tools working for you, you have probably come to realise that an awful lot of businesses out there are offering a free giveaway of some kind.
Giving away stuff may sound daft. You are running a business so why would you want to give your advice or tips away for free?…
Maximising Opt In Process: Your welcome email

This is part 4 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
Part Four: Your Welcome Email
Your subscriber is confirmed! Great! They are on your mailing list just waiting to get your interesting emails.
But what now. What are you sending out to them?
I used to use Constant Contact which is a great “newsletter-only” system (Do take a chance to watch the how-to course on email newsletters too if you are considering what system is best for you.) It works, it does the job. …
Aweber: WordPress plugin to increase your subscribers

This is part 5 of 5 in the How-To Course Aweber Ninja Tricks
This is a fab feature of Aweber that allows you to give the people who comment on your blog articles to subscribe to your newsletters.
Use this and you will get more engaged subscribers receiving your emails.
Highly recommended!!
.…
Q&A Session: Email Newsletters (audio download)

What’s your burning question about using Email Newsletters to attract more of the right clients?
Are you overwhelmed by the choice of newsletters systems?
Wondering whether you need an opt-in system or an autoresponder?
Your email newsletter can be the backbone to your marketing success. Having an easy way of communicating with potentially interested clients is instrumental to attracting more the right clients constantly and consistently throughout the year.…
Aweber: How to resend your emails to the people who didn’t open it the first time

This is part 4 of 5 in the How-To Course Aweber Ninja Tricks
Not everyone is going to open up every single of your emails!
And if you are promoting a new product or sending out an email that you really want the majority of your subscribers to see, then watch this quick video to see how you can re-send the email.…
Aweber: Using the Rapportive App to boast your Gmail productivity

This is part 3 of 5 in the How-To Course Aweber Ninja Tricks
If you are a GMail user, you will absolutely love using the Rapportive App!
Rapportive brings your emails to life by showing you more information about the people you are emailing. It not only shows you whether they have a Facebook, Twitter or LinkedIn account but when linked in with your Aweber account, it will also show you exactly which lists they are subscribed to.…
Aweber: Keeping your newsletter templates simple

This is part 2 of 5 in the How-To Course Aweber Ninja Tricks
Using Aweber templates to send out your emails on can send many of you running for the hills, pulling your hair out on the way!
However, I do know that too many of you try to overcomplicate the process and try to design an all-singing, all-dancing HTML designed newsletter.…
Aweber: Creating targeted lists and bespoke confirmation emails

This is part 1 of 5 in the How-To Course Aweber Ninja Tricks
The Web Tech Club was never intended to be a place where I showed you exactly how to use specific tools, such as Aweber, Constant Contact and MailChimp. Every tool that I recommend here at The Web Tech Club (usually!) has great customer support and their own library of How-To videos and FAQs.…
Maximising Opt In Process: Confirmation Landing Page

This is part 3 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
Part Three: Creating a bespoke landing page for your subscriber’s confirmation
Once your subscriber has clicked that all important confirmation link, where are you taking them?
Sending them directly to your email marketing confirmation page is a HUGE wasted opportunity. If just gives your email marketing system a chance to promote themselves … and you want to promote you, don’t you!…
Maximising Opt In Process: Confirmation Email

This is part 2 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
Part Two: How to write your confirmation email to best effect
Some of you I am sure will not be using a double opt in process. Double opt in is when your email marketing system sends an email to a new subscriber to ask them to click a link to confirm their subscription.…
Maximising Opt In Process: Your Follow Up

This is part 5 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
Step Five: Your follow up and autoresponders
Now, this is when I really urge you to consider using an email marketing system that offers a good autoresponder system.
If you are using MailChimp or Constant Contact, this is where your email marketing may will fall short. …
Maximising Opt In Process: Thank You Page

This is part 1 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
I’ve put together this short 5 part course to show you how to maximise your opt in process.
Most small business owners stick to the default pages that their email marketing systems give them. There is nothing wrong with this … but if you want to make a real difference in building your relationship with your subscribers and turning them in to clients quicker, then I urge you to watch these videos and take action.…
Profitable Email Newsletters: Web Tech Training Session Playback

How to turn your BORING (yawn!) monthly newsletter in to your most important and profitable marketing tool
The low-down on how to *really* use your email newsletters
You’ve (hopefully!) realised that if you are not offering something for interested website visitors to sign up for, you are missing out BIG time!
Building your own list of email addresses (and postal addresses too if you really want to ramp up your marketing power) is absolutely critical for your long term business success.…
Using Google Docs to Create Surveys … and other useful stuff! Interview with Sadie Fentham

Surveys are a very useful marketing tool!
Not only do they help you find out more about your potential clients so that you can make sure you are offering products and services that they want … surveys can also become a useful part of the initial enquiry process.
And this is exactly what Sadie Fentham is doing over at her website.…