Understanding your stats: what you need to track and what you do with that info to help you make more money from your marketing
Stats … boring, huh?
OK, I’ll admit it. Staring at spreadsheets and working with percentages and averages aren’t most entrepreneurs dream way of spending an afternoon. Heck, I even hate using calculators … there’s something about working with numbers that confuddles my brain at times LOL
But the truth is you will never know how to improve your marketing until you take the time to work out what’s working and what’s not.…
Creating, Promoting and Repurposing Evergreen Blog Posts
Special 3 part Masterclass showing you how to write less whilst still attracting more clients and customers
A lot has changed in the blogging world over the past few years. Google latest updates, known as Panda and Penguin, have had BIG impacts (some may say devastating and others have rejoiced) on how Google looks at and ranks the content on your websites and blogs.…
Practical and easy ways of getting journalists to notice you and get yourself in regional, national and international media … for free!
Lucy Matthews, guest expert, shares her PR secrets on how she uses Twitter to get her clients in the press
Twitter has changed the media. It’s not uncommon now for BIG news stories to be spreading in seconds across social networks such as Twitter, even before the big media companies have been able to go live with it.…
How to dramatically increase the number of subscribers you get from your website and social media marketing
A practical, non-hype one hour session that will show you how to increase the number of sign-ups to your mailing list
If you are using a website or social media to market your business, I am sure you are using (or at least I hope you are!) some kind of system, such as Aweber or Mailchimp, to collect names and addresses.…
What you need to know about the all-new Facebook Timeline Pages to make sure your Facebook Marketing WORKS!
Back in March 2012, Facebook made some pretty radical changes to your page layout.
Gone went the default landing page and in came cover photos, tabs, pinning, milestones and, of course, the all-new timeline feature.
Of course – you have to make sense of all the new features on offer, but too many business owners are focusing on how to make their new page “pretty” and not understanding that they need to take advantage of the new way of Facebook marketing.…