What I loved about interviewing Nazilla on Pinterest was that she was coming at from two points of view. One as a social media strategist working for a large agency. And secondly as someone who uses it for her own use to help drive traffic to her fashion blog.
I found Nazilla because of a recommendation to the guide that she put together (download link below) and it really is a great starting point for anyone struggling with the usual jargon associated with each social networking site.
What to listen out for:
Remember NOT to switch on the autosync with your other accounts such as Facebook or Twitter. If you get carried away with your pins, it can get very noisy!
If you are pinning YouTube videos (great tip!) make sure you are pinning them from a page on your website and NOT direct from YouTube. Pinning direct from YouTube will lose you valuable website visitors and you want to give your Pinterest visitors an opportunity to visit your website so they opt in to what ever offers you may have.
Use the Popular Boards feature to help you research what’s working on Pinterest that month. If you can, try to follow the trends and apply them to the content you are pinning.
At the moment, there is no SEO benefit from pinning your content on Pinterest. Links are “nofollow” which mean that human beings can click through to your site but the likes of Google ignore these links when grading your site. So focus your efforts on making sure it’s human beings you are attracting rather than doing for the Google Juice!
Nazilla work as a Social Media Strategist for Fresh Egg. Fresh Egg is a digital marketing agency with offices in Worthing and London, who provide consultancy in search, web design and social media amongst other things for all levels of business.
Prior to working at Fresh Egg, Nazilla worked managing celebrity websites and social media. And in her spare time she blogs at http://lillajade.blogspot.com where she uses Pinterest herself to drive traffic.