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Email Newsletters: Why they work for small businesses

This is part 1 of 8 in the How-To Course Email Newsletters: What, why and how email newsletters work
Welcome to this online course on email newsletters
This eight part course is made of specially edited recordings of a recent seminar presented at a business conference. Each session is broken down to give you an overview of how email newsletters work, why they work so effectively and you will be able to come away with dozens of practical ideas and suggestions on how to get your own email newsletter working for your business.…
Email Newsletters: How do email newsletters work and permission based marketing

This is part 2 of 8 in the How-To Course Email Newsletters: What, why and how email newsletters workEmail Newsletters Part Two: How do email newsletters work
In this video you will understand how email newsletters work on your website and what permission based marketing is all about.
Asking potential clients to give you permission to stay in communication is critical to your long term success!…
Email Newsletters: how to set up your email newsletter

This is part 3 of 8 in the How-To Course Email Newsletters: What, why and how email newsletters workEmail Newsletters Part Three: Why PDF email newsletters don’t work and how to set up your email newsletters
In this video, you will understand why PDF email newsletters don’t work. Even if you want to start off with something simple, creating your own email newsletter templates in your outlook or adding a PDF attachment will actually go against you.…
Email Newsletters: Recommended email newsletter systems to use

This is part 4 of 8 in the How-To Course Email Newsletters: What, why and how email newsletters workEmail Newsletters Part Four: Recommendations for choosing your email newsletter system
This video introduces autoresponders (my most favourite web tech marketing tool ever!!) and how they work within your email newsletter. And takes you through my personal recommendations on which email newsletter systems to look at.…
Email Newsletters: How to grow your mailing list

This is part 5 of 8 in the How-To Course Email Newsletters: What, why and how email newsletters workEmail Newsletters Part Five: Using your current list of clients and online strategies to grow your mailing list
This video will show you what to do with your current list of clients and how to integrate them in to your email newsletter. And then takes you through the three most effective ways to build your list online.…
Email Newsletters: How to grow your mailing list offline

This is part 6 of 8 in the How-To Course Email Newsletters: What, why and how email newsletters workEmail Newsletters Part Six: Three effective ways of growing your list offline
Following on from the previous video, this video will demonstrate three effective ways of building your mailing list using offline strategies. It doesn’t have to be about the web all the time :O)
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Email Newsletters: How to get yours read and actioned

This is part 7 of 8 in the How-To Course Email Newsletters: What, why and how email newsletters workEmail Newsletters Part Seven: How to get your email newsletter read … and actioned
OK, you offer an email newsletter and you start getting your first few subscribers. But subscribing and reading are two different things. In this video, you will be shown four ways of making sure your email newsletter gets read when it comes through to their inbox.…
Email Newsletters: The seven deadly sins

This is part 8 of 8 in the How-To Course Email Newsletters: What, why and how email newsletters workEmail Newsletters Part Eight: The seven deadly sins
In this final video, you will be taken through the seven most common mistakes small business owners make with their email newsletters, and how you can make sure you don’t do them either.
I hope this online course has given you plenty of ideas and inspiration for your email newsletter. …