This is part 1 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
I’ve put together this short 5 part course to show you how to maximise your opt in process.
Most small business owners stick to the default pages that their email marketing systems give them. There is nothing wrong with this … but if you want to make a real difference in building your relationship with your subscribers and turning them in to clients quicker, then I urge you to watch these videos and take action.…
This is part 2 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
Part Two: How to write your confirmation email to best effect
Some of you I am sure will not be using a double opt in process. Double opt in is when your email marketing system sends an email to a new subscriber to ask them to click a link to confirm their subscription.…
This is part 3 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
Part Three: Creating a bespoke landing page for your subscriber’s confirmation
Once your subscriber has clicked that all important confirmation link, where are you taking them?
Sending them directly to your email marketing confirmation page is a HUGE wasted opportunity. If just gives your email marketing system a chance to promote themselves … and you want to promote you, don’t you!…
This is part 4 of 5 in the How-To Course Email Marketing: How to Maximise Your Opt-In Process
Part Four: Your Welcome Email
Your subscriber is confirmed! Great! They are on your mailing list just waiting to get your interesting emails.
But what now. What are you sending out to them?
I used to use Constant Contact which is a great “newsletter-only” system (Do take a chance to watch the how-to course on email newsletters too if you are considering what system is best for you.) It works, it does the job. …